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(More customer reviews)Once when I had the honor of meeting the famous Makeup Artist Laura Mercier in person, I asked her what one beauty product she would want if stranded on a desert island. Without hesitation she replied in her beautiful, soft, and very French accent, "Foundation Primer, of course!" This left me curious as to how she chose one product so quickly out of the myriad in her arsenal. Most women choose lipstick, concealer, or mascara; why would Ms. Mercier choose a makeup prep step above all other products -- something most women have never even heard of? "Even if you didn't have foundation to put on top?" I cautiously countered, not wanting to insult her choice. "Of course, my Foundation Primer is more than just a primer. I wear it even when not wearing makeup at all," she replied sweetly.
What is Foundation Primer?
Just as an artist woudn't think of painting on an un-primed canvas, Foundation Primer fills in the little lines and pores, evening the skin tone and texture for a more flawless finish to makeup. Foundation glides on the skin more easily and stays looking fresh longer by creating a silky barrier between skin and foundation. Ideal for all skin types, oilier skins will notice their foundation staying color true throughout the day [the darkening occurs when oils secreted by the skin mix with the makeup and give it a darker look] and are happy this oil-free and pigment-free Primer won't add an extra layer to makeup. Drier skins will enjoy the benefit Foundation Primer has in sealing in the moisturizer so it won't evaporate during the day keeping the face soft and radiant as well as preventing talc (a common ingredient in foundation and powder) from drawing much needed oil out of the skin. Foundation Primer also helps prevent the skin from absorbing talc and pigment from foundation and powder -- a boon to blemish-prone skin. Did I mention it extends makeup wear? I find I can apply my foundation with Foundation Primer underneath, teach my morning aerobics classes, and my makeup still looks fresh enough to work the rest of the day as a makeup artist under the intense scrutiny all my clients consciously or unconsciously give. Makeup even stays put in hot, humid weather! This product is an absolute must for all my brides.
How is Laura's Foundation Primer more than just a primer?
Laura's primer contains "unique light-reflecting ingredients" which create a "soft-focus appearance." This soft focus causes fine lines and imperfections tosmooth over as well as gives skin a soft, luminous, and healthy looking glow. Not just for under foundation, in fact Laura considers Foundation Primer a must for non-foundation wearers. The same soft focus appearance makes bare skin look beautiful and naturally flawless. Top with a little Loose Setting Powder and you have a smooth and luminous, beautiful and natural, barefaced look.
This Primer also has added skin care benefits to improve the skin's appearance. Potent antioxidants Vitamins A, C, and E help protect skin from the harmful and dramatically aging effects of the environment. Foundation Primer also contains botanicals such as lavender, orange, jasmine, rose, geranium, grape, kiwi and aloe extracts to soothe and refresh the skin. Foundation Primer does not contain sunscreen, however all of Laura's daytime moisturizers have broad spectrum (UVA and UVB) protection in the form of avobenzone.
It's simple and easy to use:
Apply a liberal amount of this lightweight creme-gel on clean skin, after moisturizer. With fingertips, massage all over face, including eyelids, lips and throat (those with sensitive eyes may wish to avoid the eye area).A large pea-sized amount, think garbanzo bean or chick pea, is all you need. If you find you require more, it may be an indication that your skin is dehydrated and you may need to up your moisturizer.
Laura Mercier's #1 Top Makeup Tip:
"Place Foundation Primer in the refrigerator, the coolness is extra refreshing and helps reduce puffiness." (This tip is especially pampering in the summertime.) "Take a few minutes to gently massage into the skin; a light massage is stimulating and healthy for the skin."
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Laura Mercier Foundation PrimerProduct Description: What it is:A vitamin-rich, water-based foundation primer.What it does:Laura Mercier Foundation Primer creates a smooth, invisible layer that acts as a "buffer" to outside elements and expertly holds foundation. This water-based formula guarantees that your makeup stays fresh and color-true for hours. With vitamins A, C, and E added to protect the skin, Foundation Primer is oil-free and ideal for all skin types.

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